We'll start with just one example - for those with a website.
When a visitor arrives at your website and leaves without buying your product it's likely you'll never see him again.
If only 1% make a purchase you've just said goodbye to 99% of your prospects.
You can offer a free report or book with useful information, relevant to what your visitor has come looking for, in exchange for his e-mail address.
You can then send a series of follow-up messages over a period of days with the aim of leading to a sale (examples will follow).
By providing free valuable information and showing your expertise in the subject you create trust with your audience.
And this enables you to build up a LIST of potential customers.
An autoresponder will manage all this automatically - it allows you to run your business 24/7 without your intervention.
And once your visitor has made a purchase you can send another series of emails with helpful advice about using the product and useful resources (which will be appreciated besides helping avoid refunds)
Then you can offer further product promotions. It's always easier to sell to someone who has already bought products or services from you than to acquire new customers.
In addition you can send 'broadcast' messages at any time to all of your list if you want to notify them about say a special deal, product updates or make an announcement.
There is so much more that you can do with an autoresponder - we go into more detail in the section Autoresponder Tips coming next
NEXT ==> Autoresponder tips