1. QUICK GUIDE TO
AUTORESPONDERS

2. USING AN AUTORESPONDER

3. CHOOSING AN AUTORESPONDER

4. INFORMATION

Two types of Autoresponder

You have two options

1. Self hosted program

You install the autoresponder software at your site.

You pay a one-off fee but may need to pay for upgrades and support after an initial period

2. An Autoresponder Service

Nothing to install. The system runs at the site of the service provider.

You pay a monthly fee (but can cancel at any time). There may be discounts for 6-month or 12-month advance payments.

The fee is dependent on the number of subscribers.

There may be a free trial period.


Before comparing the two options we must mention a key factor - email deliverability

Deliverability Issues

If you use a self hosted program the problems you face are

  • ISPs blacklisting your domain
  • complaints of spam
  • your web host putting restrictions on the volume of emails you send

The top autoresponder services resolve all these problems for you.

The two options compared

The advantage of a self hosted program
- one-off cost as opposed to a monthly fee but see the real cost below

The advantage of an autoresponder service
- you can start immediately, nothing to install
- you won't have to worry about deliverability issues

The Real Cost

With a self hosted program suppose only 90% of your messages get delivered as compared to an autoresponder service.

As a result your earnings for a month are say $900 when they could have been $1000. You've lost $100.

Suddenly a fee of say $20 per month from an autoresponder service seems insignificant.

When you've decided which type to choose now is time to look at the various features available and see which ones you need in order to help choose an autoresponder product.

NEXT ==> Autoresponder features